Rental Advantage Policy
Rental Advantage
Commercial slabs, broker KPIs and rollout policy — a uniform operating framework for landlords, tenants, brokers and Finance.
Rental Advantage Policy
One programme. No broker-by-broker deals.
The programme must create a visible advantage for both sides while protecting margin and brand discipline.
01
Earn the reward
Only verified, authorised and commercially viable direct listings qualify.
02
Calculate centrally
Admin and Finance apply one formula. Brokers cannot invent concessions.
03
Pay after completion
No cashback or care credit before commission clears and the deal is complete.
04
Measure every stage
The KPI system rewards exclusive, accurate inventory—not listing volume alone.
Market Context
The market is moving toward verified, controlled inventory
Permit compliance remains mandatory even as major portals reduce the public visibility of raw permit identifiers.
- •Owners increasingly value privacy, control and one accountable agency.
- •Tenants want live availability, transparent costs and confirmed viewings.
- •Verified portal status and Madmoun QR discipline become trust signals.
- •Unsolicited owner prospecting creates material regulatory and reputation risk.
Our Position
If it is listed, it is live.
Real authority
Real availability
Real accountability
A completed tenancy creates value for all four parties
Landlord
Care
Property-care credit, verified tenant process and better reporting.
Tenant
Move
Cashback or a move-in service bundle after completion.
Broker
Earn
Clear milestones, fair split and marketing support for quality work.
Company
Retain
Controlled acquisition cost, stronger brand and recurring care revenue.
The reward is not a discount. It is a controlled transaction-acquisition cost.
Every reward starts with an eligibility gate
Required
- Direct Keys & Numbers listing and valid authority
- Complete landlord and property documentation
- Realistic asking rent supported by current evidence
- Access for viewings and daily availability confirmation
- Approved reward amount recorded in CRM before launch
- Brokerage fee paid and cleared before fulfilment
Not eligible without approval
- Unverified, incomplete or stale inventory
- Open listings seeking premium marketing benefits
- Co-brokered deals where reward economics are unclear
- Already-discounted or unpaid brokerage commission
- Cancelled, refunded or materially changed transactions
- Any verbal promise outside the approved calculator
Customer benefits scale with the fee actually collected
Tenant entitlement = lower of 12% of collected gross brokerage fee or band cap. Landlord entitlement = lower of 8% or band cap.
| Tenant Maximum | Landlord Maximum | Combined Hard Ceiling | |
|---|---|---|---|
| Up to AED 80,000 | AED 500 | AED 300 | 20% of gross fee |
| AED 80,001–150,000 | AED 900 | AED 600 | 20% of gross fee |
| AED 150,001–300,000 | AED 1,800 | AED 1,200 | 20% of gross fee |
| AED 300,001–500,000 | AED 3,000 | AED 2,000 | 20% of gross fee |
| Above AED 500,000 | AED 5,000 | AED 3,000 | 20% + management approval |
Gross fee excludes VAT. If commission is reduced, the benefit recalculates automatically.
Detailed Offers • Up to AED 150,000
Every rental band now has a defined customer offer
Tenant selects cashback OR the move-in package. The landlord receives the separate care benefit.
Annual rent up to AED 80,000
Tenant
Up to AED 500
Cashback OR Starter Move-In
- Ejari, DEWA and utility concierge
- Basic handyman visit
- Cleaning or moving credit
Landlord Care
Up to AED 300
Move-in condition record • Key-handover and tenant file • Preferred maintenance rates
AED 80,001–150,000 annual rent
Tenant
Up to AED 900
Cashback OR Essentials Move-In
- Professional move-in cleaning
- Handyman installation visit
- Ejari/utility support + moving credit
Landlord Care
Up to AED 600
Condition and inventory report • AC service or cleaning credit • Three-month care coordination
The amount shown is a maximum. Finance calculates the final entitlement from the brokerage fee actually collected.
Detailed Offers • AED 150,001–500,000
Premium rentals receive stronger move-in and care benefits
Service bundles are designed to feel more valuable than cash while remaining inside the approved cost entitlement.
AED 150,001–300,000
Tenant
Up to AED 1,800
Cashback OR Complete Move-In
- Deep cleaning and AC service
- Handyman and installation visit
- Moving credit + Ejari/utility concierge
Landlord Care
Up to AED 1,200
Condition and inventory report • AC or minor-maintenance credit • Six-month care check-in
AED 300,001–500,000
Tenant
Up to AED 3,000
Cashback OR Premium Move-In
- Moving allowance and deep cleaning
- AC service + handyman installation
- Move-in inspection video and concierge
Landlord Care
Up to AED 2,000
Turnover care and inspection • AC + minor-maintenance credit • Quarterly inspection + renewal review
Full owner care benefit requires a minimum 45-day exclusive. Open listings receive no commercial reward.
Above AED 500,000
Signature rentals require management approval
Signature Move-In
Tenant
Up to AED 5,000
Cashback OR a bespoke package
- Professional moving allowance
- Deep cleaning, AC and handyman
- Installation support and personal concierge
Landlord Care
Up to AED 3,000
Turnover care • inspection • maintenance credit • renewal review
Alternative Campaign
Zero commission to tenant
The landlord funds the brokerage fee
- Use when vacancy cost is likely to exceed the fee
- Property receives approved premium campaign support
- Tenant does not also receive cashback
- GM approval required before advertising the offer
Cash or package—never both. Fulfilment starts only after completion and cleared brokerage funds.
Commercial Guardrails
The 20% rule protects the transaction economics
12%
Maximum tenant cost of collected gross fee
8%
Maximum landlord cost of collected gross fee
20%
Combined hard ceiling before management exception
- —Calculate on gross brokerage fee excluding VAT—not on annual rent.
- —Deduct actual incentive cost before broker–company commission split.
- —Cashback and care fulfilment occur only after cleared funds and completion.
- —Discounted commission automatically reduces both customer entitlements.
Worked Example
One calculation shows every stakeholder what happens
Annual rent
AED 180,000
Collected fee assumption
5% = AED 9,000
Split assumption
50 / 50
| Formula | Amount | |
|---|---|---|
| Tenant entitlement | 12% × AED 9,000 | AED 1,080 |
| Landlord entitlement | 8% × AED 9,000 | AED 720 |
| Net commission pool | AED 9,000 − AED 1,800 | AED 7,200 |
| Broker share | 50% × AED 7,200 | AED 3,600 |
| Company share | 50% × AED 7,200 | AED 3,600 |
If a service bundle costs less than the entitlement, the saving remains with the company.
Weekly KPI Per Broker
Brokers are measured on qualified inventory progression
| Minimum | Strong | Exceptional | |
|---|---|---|---|
| Permission-based owner leads | 15 | 25 | 40 |
| Meaningful owner conversations | 8 | 12 | 18 |
| Valuation appointments | 3 | 5 | 8 |
| Signed marketing authorities | 2 | 3 | 5 |
| Verified live listings | 1 | 2 | 4 |
| New exclusive listings | 1 | 2 | 3 |
| Owner reports delivered on time | 95% | 100% | 100% |
Raw call volume and copied listings do not count as performance.
Lead-Handling SLA
Fast response must still be accurate
< 5 min
First response during working hours
90%+
Leads contacted within 15 minutes
60%+
Meaningfully qualified
30%+
Qualified lead to viewing booked
70%+
Viewing attendance
95%+
Feedback entered within 24 hours
98%+
Listing availability accuracy
100%
Mandatory CRM fields completed
Rental and sales conversion must be reported separately; their cycle lengths are not comparable.
Broker Incentive System
Quality milestones earn points and marketing credits
| Points | |
|---|---|
| Standard verified listing | 1 |
| Exclusive verified listing | 3 |
| A-priced listing | +1 |
| Complete professional media | +1 |
| All weekly owner reports delivered | +1 / month |
| Qualified offer received | +2 |
| Broker reward | |
|---|---|
| 8–14 | Funded personal content shoot |
| 15–24 | AED 1,000 listing marketing credit |
| 25–39 | AED 2,500 marketing credit + campaign |
| 40+ | AED 5,000 credit + founder feature + priority leads |
Points are reversed for false availability, duplicate misuse, missing documents or owner withdrawal caused by poor communication.
Operating Workflow
The reward moves through seven controlled stages
- 01
Authority
Form A / listing authority and complete documents
- 02
Score
Price, access, exclusivity and listing-quality gate
- 03
Approve
CRM calculates and records both entitlements
- 04
Launch
Compliant advertising, QR and benefit disclosure
- 05
Complete
Tenancy signed, cheques received and Ejari processed
- 06
Clear
Finance confirms brokerage funds and final fee
- 07
Fulfil
Cash or services delivered within seven working days
Governance
Clear ownership prevents commercial and regulatory errors
| Owner | Accountability |
|---|---|
| Broker | Secure authority, disclose accurately, maintain availability and record every promise |
| Listings / Admin | Validate documents, permit workflow, portal status, QR use and CRM approval code |
| Marketing | Approved campaign wording, partner services, published terms and asset control |
| Finance | Confirm cleared fee, calculate final entitlements, pay or fulfil and retain evidence |
| GM | Approve exceptions, zero-commission campaigns, disputes and policy enforcement |
| Founder | Approve strategic exceptions above cap and quarterly policy changes |
Phase-Two Opportunity
The care benefit can become a standalone profit centre
Start as a controlled vendor network. Build the company only after demand and unit economics are proven.
Phase 1
Partner network
Cleaning, AC, handyman, inspection and move-in support under negotiated rates.
Phase 2
Managed marketplace
Central booking, service standards, margins, customer reviews and repeat service.
Phase 3
K&N Property Care
Annual plans, landlord management, tenant services and brokerage retention.
Decision gate: minimum 50 completed service orders, ≥30% gross service margin and repeat demand before incorporation.
Implementation
Roll out in three controlled waves over 90 days
Days 1–14
Build control
- Approve policy and calculator
- Contract service partners
- Configure CRM fields
- Train brokers and Admin
- Publish terms and scripts
Days 15–45
Pilot the offer
- Launch in two territories
- Limit to direct listings
- Review every approval
- Collect owner and tenant proof
- Track cost versus fee daily
Days 46–90
Scale what converts
- Remove weak benefits
- Increase partner coverage
- Automate fulfilment
- Publish verified case studies
- Assess care-company gate
Scale by evidence, not excitement.
Approval & Control Dashboard
Management should review one scorecard every Monday
Inventory
- Signed authorities
- Exclusive share
- A-priced share
- Verified live listings
Demand
- Response SLA
- Qualified leads
- Viewings booked
- Attendance rate
Conversion
- Offers received
- Completed tenancies
- Days to let
- Renewal capture
Economics
- Gross fee collected
- Reward cost %
- Net commission
- Cost per signed listing
Trust
- Availability accuracy
- Reports on time
- Customer reviews
- Complaints / breaches
Approve for Pilot
Two communities • 30 direct listings • 90 days • maximum 20% actual reward cost
Keys and Numbers Properties LLC • Internal Commercial Policy • Version 1.1 • 16 August 2026